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AE Talk Planning

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Powered by RealTown, AE Talk is for Association Executives of Real Estate Associations.
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Planning

Association Executives Welcome to AE Talk


Welcome to AE Talk. We are the resource for Association Executives of Real Estate Associations. This blog is powered by a partnership between RealTown and RE Altitude. We invite you to explore this site and maximize the value that you can bring to your association.
 
  • November 1, 2017

  • RealTown

Hiring Attorneys


You may love them, you may hate them, you may even be one! But attorneys perform a critical role in the real estate industry. Do you need one and if so when? Saul Klein and John Reilly (who knows a thing or two about lawyers) spend some time examing this interesting topic.
  • November 1, 2017

Organized Real Estate



Technology companies often make the mistake of developing products for the real estate professional without understanding the many ins and outs of working with the technology that runs real estate and the associations that control that technology. Long-time real estate expert Saul Klein dives deep in this video to explore the world real estate tech development and what issues must be considered before diving into real estate tech.
  • November 1, 2017

  • RealTown

Facilitate and Communicate

 

Communication Plan for Associations - What's Your Plan of Action? - In our decades of working for and with real estate associations across the United States, we've found the most common complaint coming from association staff and membership is regarding executive directed, organization-wide communication.

Communicating effectively at all levels of the organization seems to be a challenge for many associations. Great communication requires the creation of a communication plan and commitment to its implementation. 

We've encountered this exact issue so often we've developed a communication implementation plan. Use these guidelines for enacting a new communication plan for your association. Or review these guidelines to ensure your current communication plan is robust and thorough.

Communication Plans Require the Following Considerations


ONE. Identifying the different channels of communication at your association. Some examples could include:

  • Leadership to Staff
  • Staff to Leadership
  • Staff to Staff
  • Staff to Member
  • Member to Staff
  • Member to Member
  • Association to Public
  • Committee Chairs to Committee Members
  • Committee Chairs to Committee Chairs
  • Committee Chairs to BOD


TWO. Identify benefits derived from effective communications and which of those benefits you wish to experience.

  • Cost Savings
  • More Participation
  • Greater Understanding of the Workings of the Association by Everyone (Members, Staff, Public, etc.)


THREE. Identify current communication means used by your association and other tools you are not using.

  • Meetings
  • Magazine
  • Newsletter
  • Telephone
  • E-mail
  • Website
  • Autoresponders
  • Social Media - Facebook/Twitter/RealTown Communities


FOUR. Identify sources of content to communicate besides the "as needed" communications.

  • Minutes
  • Agendas
  • Calendars
  • Magazines
  • Schedules
  • REALTOR.org


FIVE. Decide which communication tools will be employed for each communication channel.

SIX. Determine the frequency of current communications down the channels identified.

  • Daily
  • Weekly
  • Monthly
  • Annually

Examples:

  • President to Board of Directors - Monthly by Meeting and Weekly by E-mail, Supplemented by Website 
  • Committee Chairs to Committees - Monthly by Meeting, Weekly by E-mail


SEVEN. Determine person responsible for ensuring the implementation of the communication plan.

EIGHT. Monitor results.

If you feel you need better communications at your association, what are you doing differently to accomplish your desired results? 

We've heard insanity defined as doing the same thing over and over again and expecting different results. I think Albert Einstein said this, or maybe it was Ben Franklin, actually, it's probably a Chinese Proverb. But getting serious about communicating with your membership and the other people within your association is no laughing matter.

Too often Association Executives delegate communication plans to others, rubber stamp the entire process, or leave out disciplined communication entirely. But building, implementing and monitoring an organization-wide communication plan is one of the most important tasks an AE can endeavor.

What's your experience with communication within your organization? How did you overcome obstacles set in your path to deliver a great communication plan? We'd love to hear from you!

  • November 16, 2017

  • Saul Klein

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